For example, Obi-Wan isn't the hero of Star Wars, but he knows the tools Luke needs to complete the challenge. Likewise, content marketers should think of themselves as wise mentors, providing their clients – the Luke Skywalkers of their own stories – with the wisdom and tools they need to overcome their challenges.
Consumer stories will likely be very different from the brand story, but you want to resonate with their experience and validate their feelings. Position Real Estate Photo Editing your offers by focusing on the consumer. Provide them with valuable solutions and tools and create a genuine connection with online users. When you start doing this, you will find that this approach is the most effective route. DR: How do you think content marketing as a whole will evolve over the next 5 years?