This might be easier said than done. If everyone could find a hole in the market then there wouldn’t be holes in the market. But, by looking for gaps you will be able to see what types of content is out there and what might not be out there. use your previous blogs and competitors’ blogs as a starting point. Then, navigate through what has been written and see if you can see any topics that are missing. If you notice a topic not being written about then I can promise you others have tried looking for that content. AdWords & Google Trends This is a gimme and is used by marketers everywhere. You can go into your Google AdWords account (or create one for free if you don’t have one) and under tools, you will find the Keyword Planner tool. You can either put in a keyword related to your industry or insert your website domain.
When sifting through the results, you’ll likely see some long-tail queries that will make for a great blog topic. Similar to AdWords, you can use Google Trends to find out what people are searching for and use that to form your next blog post. Whether you decide to use Google Keyword Planner or Google Trends to find the perfect topic to Phone Number Database write about, you should do a simple Google Search about that topic. See what other authors are writing about, and if there are any gaps in the current articles that appear on the first page of search results. If you notice that all of the results are articles that are very very similar, or posted by enterprise-sized companies, it’s best to slightly adjust your topic to be more niche.
Related Publishers What are your direct or indirect competitors covering in their blog posts? You don’t have to directly rip them off but instead look for ideas in the topics they have already written about. You can also see what your related publishers are writing about and then search those topics on Google. this will give you an idea about how popular that topic is and if you should write about it. As I mentioned, you don’t have to rip them off. But, if they are writing about the best Italian places to have dinner in Toronto, then maybe you can write about the best Italian restaurants in Toronto. The topic is similar but you can have a whole different spin on it which includes drinks, music, lunch, etc.