Almost a year ago, someone asked me, "What do you think is the next growth engine for the Internet content industry?" I Whatsapp Database answered without hesitation: "Audio entertainment"; Audio entertainment"; if someone asked me that today, I would still give the Whatsapp Database same answer. The audio content platforms represented by NetEase Cloud Music, QQ Music, and Himalaya FM will become a huge outlet—in fact, it is already an outlet, but it is not big enough. I look forward to audio entertainment becoming a super content form on a par with live broadcasts, short videos and even games, attracting huge user time, forming a lot of head content, and achieving efficient commercialization.
The reason is simple: when the mobile Internet traffic dividend is exhausted, users have to stare at the screen of their Whatsapp Database mobile phone for 8 hours a day. This screen-on time is difficult to extend. Audio is the only form of entertainment that does not require screen-on. In outdoor, driving, gym and other scenarios, the role of audio entertainment is Whatsapp Database almost irreplaceable. The popularity of smart homes and smart cars will also push audio content out of the "small circle" of smartphones and into the "big circle" of next-generation smart devices. So the question is: why haven't we seen audio content take on a par with video and games? Why is the market value of audio entertainment platforms far from reaching the order of magnitude of long video (Aiyouteng) or short video (Douyin Kuaishou) platforms.
There is no doubt that online music is very popular and has a certain business model, but online music is not the whole of audio entertainment. The audio content platform should provide users with content of various topics, various lengths, and suitable for Whatsapp Database various scenarios. What we see today is that in addition to music (mainly popular songs), the development of content such as long audio is still far from enough. A friend in the investment Whatsapp Database community once said to me: "The positioning of audio content is a bit awkward, it is neither as emotional and intuitive as video, nor as simple and readable as text. There are not many users who regard audio as their preferred entertainment product. There are also few interactive options for audio.